Tomorrow Mark, Kurt, and I are heading across the state to Daytona Beach for the 2009 Florida/Georgia (District of the Lutheran Church Missouri Synod) Educator’s Conference. (Whew, glad I didn’t have to create letterhead for that).
OurChurch.Com will have an exhibitor’s booth there. Tomorrow Kurt Steinbrueck, my bro and our Director of Search Marketing, will lead a workshop called “Using Google to Achieve Full Enrollment.” He’ll be talking about how private schools can use search engine optimization and AdWords to attract new students.
Friday I’ll be leading a workshop called “Web Tools for More Effective Communication.” I originally proposed calling it “12 Steps to Solving All Your School Communication Problems” but apparently that got shot down and renamed. 😛 I’ll be talking about how a schools website can be used to save the school time and money and prevent miscommunication.
I’ll also be blogging live from the conference the next 2 days, and we’ll post our workshop materials online when we’re able. But here’s what what I’m looking forward to most…
I love going to conferences like this for lots of reasons, but among the biggest is that it gives us a chance to listen teachers and principals and hear their perspectives on websites and SEO. It’s really important for us to stay dialed in to what’s working as well as what their greatest website challenges are.
How much time do you spend listening to the successes and struggles of the people you serve?
If you’re going to be at the conference or in Daytona Thursday or Friday, stop by our booth and say, “Hi.”