it’s okay to miss – if it’s important enough, you’ll see it somewhere again next time or someone will ask you about it. even if they say “did you red my tweet about…?” it’s okay to say, “no, what was it?”

don’t expect everyone who follows you to read everything you say, and don’t expect yourself to keep up with everything everyone else says. no one’s that good.

use the tools you have in front of you – don’t let them use you.