Kurt posted a provocative blog article on Church Marketing Online entitled Is Your Church Putting Money Before God? In it he makes the claim that the reason most churches don’t optimize their websites for search engines is because they care more about money than about reaching people in their communities. He makes the case that search engine optimization (SEO) is a wise investment of resources by showing it would be a money maker for churches to the tune of hundreds of extra dollars each month if even one tithing family becomes a part of the church as a result, but despite that fact most churches don’t do it because outreach just isn’t important to them.
I completely agree that SEO is a worthwhile investment for churches as I personally know of many members of my own church who first found the site through search engines.
But as to why churches don’t optimize their websites – that’s a tough call. Is it primarily…
a) They don’t understand SEO is necessary
b) They don’t think SEO will work to bring in new people
c) They just don’t care enough about people outside the church
d) Something else
This is going to sound like a cop-out, but I’ve seen all 3. What do you think? What’s the biggest reason most churches don’t optimize their website for search engines?