Facebook recently gave churches, businesses, and other organizations the critically important ability to have updates, links, and photos appear in their “fans” news feeds. However, as I wrote about recently, this is not happening for most fans of older pages. After continuing to experiment with my church’s Facebook page, I think I’ve found a solution.
If a person goes to the organization’s Facebook Page and removes themself as a “fan” and then becomes a “fan” again, updates from the organization’s FB Page seem to begin showing up in their news feed.
The next challenge if you manage an old FB Page for an organization is how do you notify your “fans” and ask them to do this?
The “Send an update to Fans” FB Page feature doesn’t seem to work. At least it does not deliver a message to “fans” in the same way you can with a group or an individual. If you happen to also have a Facebook group for your org, you could get “fans” a message that way, though it’s likely some fans will not be members of that group. The only other option I can think if is to send each fan individually a message, which could take a lot of time depending on how many “fans” your org has.
If you run a FB Page dates back before the big changes implemented March 13, I’d appreciate any feedback or insight you may have from your work with FB pages.
Are your “fans” getting status updates, links, notes, etc in their news feed? Is the remove yourself as a fan and re-becoming a fan working for your fans? Any other insight or challenges?