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According to a new study released recently by TMP Directional Marketing, search engines beat out print yellow page and white pages for the first time as the first source used to find local business information.  Since the inception of the world wide web, the Internet has been gaining year after year on other forms of media and has overtaken offline media in many areas.  Now the search engines have overtaken the print yellow pages as the top source for local business information. (more…)

While the Internet has revolutionized some aspects of running a small business by reducing costs and increasing sales through search marketing, some things, like the value of networking, hasn’t changed. Building relationships and developing strategic partnerships is as important now as it was 2,000 years ago when the apostle Peter partnered with the farmer from the Parable of the Sower to create the first Filet-o-Fish sandwich.

Seriously, though, while networking has always been vital part of business, the ‘Net has opened the door to a whole new world of business relationships.

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This month we’ve been looking at ways for small businesses to utilize the Internet. This week, I want to talk about how the Internet should be a key component to your marketing plan and could be your greatest source for new customers. (more…)

With the gas prices high and the economy in turmoil, most small businesses are looking for ways to reduce costs and make their dollars go farther. Many small business owners I talk to think they don’t have the money to get a website or start actively marketing it online. But the reality is that investing in your website can actually reduce costs. Here are 7 ways your website can save your small business money.

By the way, if you lead a churches, ministry, or non-profit you’ll find many of these ideas will save your organization money too.

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