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Last week in Part 1 of this article we published the first ten of twenty newsletter tips.  Have you started implementing any of them?

We did.  Seriously…

We took some of our own advice and Friday morning published our newly redesigned webmaster newsletter.  The results blew away my expectations – almost 40% of readers clicked at least one link in the newsletter.  I think that’s pretty awesome.

In this article we continue with newsletter tips 11-20, tips which can really improve the effectiveness of your newsletter.

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As a part of our Newsletter Month theme at OurChurch.Com, last week’s article “The Best Target Demographic Ever� focused on why eNewsletters are so important – because your last visitor is your best prospect to become your next visitor.  Today we’re going to talk about newsletter tips – how you can make your eNewsletter interesting and useful to your readers and truly effective at bringing people back to your website.

There’s so much good advice, that I had to break it into two articles.  Here are the first 10 tips:

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No organization can serve everyone.  And no organization has unlimited resources.  As a result, organizations of all kinds try to focus their outreach and marketing efforts on the people they believe are most likely to respond.  A private school might advertise on a local educational cable TV station.  A church might purchase the names and addresses of all the people who have moved into their zip code in the last month and send them a welcome package.  Businesses spend millions analyzing the demographics of their customer base so they can make the most of their advertising dollars.

But there is one demographic that is by far the most cost-effective to target.

If you lead a church, it’s the group of people most likely to show to an activity if invited.  If you lead a school, it’s the families most likely to register their kids for the next school year.  If you lead a business, is the people most likely to purchase your products of services.  If you operate a website, it’s the people most likely to visit your website today.

Do you know the most successful demographic you could possibly target?

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OurChurch.Com’s staff is again participating in the Willow Creek Association Leadership Summit.  This has become an annual event for our staff - something we look forward to every year to help us grow in our leadership and our spiritual walk with God.  Because of this, support will be somewhat limited today and tomorrow.  We appreciate your patience.  Like last year, I am blogging live from the Summit on my personal blog, LiveIntentionally.org.