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Are you thinking of marketing your website in the search engines?  Perhaps you’ve already started.  These are the top ten ways people mess up the marketing of their site in the search engines and 10 things you need to be sure to avoid. (more…)

No, I’m not going political on you.  I want to talk about link campaigns.  Do you want your website to be able to rank well in the major search engines for the most popular keywords?  The key is link building.  Link building is one of the most ignored parts of online marketing, but along with Search Engine Optimization (SEO), it’s one of the most important. (more…)

“Meet people who share the same spiritual beliefs as you!�  That’s what it says on the homepage of Christian daiting site BigChurch, but apparently they’re not referring to their ownership.  Newsweek revealed that BigChurch.com is operated by the social-networking giant Various, Inc., which was purchased in December by the Penthouse Media Group.

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If you build it, they will come.  Sure it’s an over-used movie reference; unfortunately, it’s also all too often the mindset of people when they build a website.  Creating a successful website with significant online presence takes more than spending a few minutes or hours building a website.  (more…)

The Scripps New Service published a thought-provoking article by Terry Mattingly entitled Ministers Find Online World Time Consuming.

The good news is that ambitious religious leaders can do 24/7, online, multi-media, interactive ministry at the local, national and even global levels. And the bad news? Users will expect them to build and maintain these 24/7, online, multi-media, interactive ministries at the local, national and even global levels.

How are you doing managing the opportunities for online ministry?  Are you overwhelmed by reading and writing email, blogs, newsletters, forums, and participating in social networks?  Or have you found effective ways to manage the digital world?  If the latter, what insight do you have to share with others who may feel overwhelmed?

Is marketing inherently manipulative, superficial, annoying, worldly and even… evil?  Or can Christian churches and ministries do marketing in an honest way to communicate the opportunities they provide to connect with God and grow spiritually?

We took a deeper look at that question on our Church Marketing Online blog.

Check out Is Marketing Evil?

What do you think?  Is marketing evil?  Does your church or ministry do marketing?