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The redesign of my church’s website is behind us, a website update policy has been developed and is being implemented and tweaked, and we’re well into the ongoing maintenance of the site.  Staff and volunteers are making weekly updates to the calendar, news page, sermon notes, and podcast.  Less frequent updates to the site are being made for new sermon series and to ministry pages.  The site is running like a well-oiled machine (more or less, anyway).

But periodically big things come up.  Big things that defy regular maintenance procedures.  Big things that call for more than just a graphic or a two-sentence announcement on the homepage to reach their full potential.  Big things like Christmas.

What you can do with your website to make the most of big opportunities?

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Two weeks ago I posted an article entitled Developing a Website Update Policy, part 12 in this series about the development of my church’s new website.  If you’ve been following this series, you know I’ve been posting one article each week.  Except for last week.  Last week I was really busy trying to make a project deadline and didn’t have time to write an article.  Maybe you noticed… or maybe you didn’t because you’re so busy with work, family, ministry, cleaning the house, baking pies, getting your fantasy football roster done early this week.  (Note to self…)

Chances are you’ve had times in your life when you just couldn’t get everything done you were supposed to.  It happens occasionally, or maybe more than occasionally for some of us.  But what if the person responsible for updating your church website is too busy to get that done?  Let’s take a look at what happens and how to prevent it.

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With my church’s new website launched (see part 11), there was a strong, natural temptation to let off the throttle.  Those of us working on the site had pushed hard to get the site ready for launch and now just wanted a break.  But continuing the NASA metaphor from last article, what happens immediately after the launch of a new website will determine whether it reaches a sustainable orbit or comes crashing back down to earth.

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