Last week OurChurch.Com launched the AIDS Clickathon. The Clickathon is like an online walkathon. You click… our sponsors donate to a ministry providing food, shelter, clothing, education, and love to children in Africa who have lost their parents to the AIDS epidemic.
I’m very excited about doing something that will make a huge difference in the lives of many children who are destitute and living on the streets in Kenya. I’m also very excited about providing a way for lots of other people to join us in helping these children. As a techie, however, there are also some things about the Clickathon that get me excited because of the way Internet technology is being used to take this ministry to a whole new level.
So, in this article I’m going to look at how the inherent benefits of the Internet are having a huge impact on the effectiveness of Clickathon and its ability to help children in Africa impacted by the HIV/AIDS crisis.
Easy Administration. Because the Clickathon is entirely online, it is very easy and efficient to administer. There are no paper forms, no pencils, no sign-up sheets.
Fast and Flexible. Another benefit of being online is that as we receive feedback we can change the pages and add features almost immediately to improve the Clickathon. In the first few days after the launch, we corrected a spelling mistake, added a link to Springs of Hope, and added the “Tell a Friend” feature. I’m sure more changes and adjustments will be made as the Clicathon progresses.
Multimedia Impact. If a picture is worth a thousand words, video is worth a million. Being able to show and share images and video really helps tell the story of these children and what Joseph and Molly are doing to help them in a way that just cannot be conveyed offline.
Global Participation. Almost all offline fundraisers are local in nature. Whether it’s a car wash, an auction, a walkathon, or something else, people have to be within a fairly limited geographical area to participate. The Internet makes it possible for anyone anywhere in the world to participate, whether they choose to click, donate, or become a sponsor. We’ve already had people participate from as far away as Finland, India, South Korea, and of course Kenya.
Rapid Expansion. Perhaps the most dramatic impact the online nature of the Clickathon has is in the ability for word of the Clickathon to spread rapidly online. People are telling their friends about the AIDS Clickathon using email, MySpace, YouTube, blogs, forums, and many other social networking sites or social media. You can read our article about viral marketing strategy for more details on what’s been done to help spread the word about the Clickathon.
That just covers the impact the Internet is having on the fundraising. It doesn’t even touch on the ways the Internet is enhancing actual ministry operations. In what ways are you seeing the Internet multiply ministry around the globe?
If you blog, please consider blogging about the AIDS Clickathon. It only takes a few minutes and will make a big difference in the lives these children who need your help. If you let me know about it, I’ll mention your blog in my next article. Thanks!