Christian Web Trends Blog

Church Marketing and Communications Round Table Pt 1

Three church communications directors discuss online church marketing.

Kicking Off the State of the Blogging Universe Survey and Series

Are blogs still an effective means of communication? If so, how can we best use blogs?

Church Facebook Survey Points to Opportunities for Churches in Social Media

A recent survey conducted by OurChurch.Com on the subject of churches and Facebook points to 5 specific… [more]

Series: 7 Practical Steps to Getting Started in Social Media

How to quickly become a pro on any social network

20 Ways to Share Your Faith Online

In this series, 12 bloggers join together to share 20 innovative ways to communicate the gospel online.

Research Reveals Reviews, Pics & Video Boost Local Search Rankings

By Paul Steinbrueck May 18, 2012 225811 Comment2012-05-18+18%3A50%3A01Paul+Steinbrueck

Research shows having reviews, pictures and videos posted on an organization’s Google Places page have a positive impact on rankings on Google and Google Maps.

business, church, school, search marketing

Google, Google Maps, local, pictures, reviews, video

Making Sense of the Latest Google Algorithm Changes

By Paul Steinbrueck May 16, 2012 225740 Comments2012-05-16+20%3A23%3A33Paul+Steinbrueck

The Google search engine algorithm tweakers have been busy lately. We’ve been following the changes, monitoring the impact of these changes on our search marketing clients & are here to explain them to you in plain English.

search marketing

Google, Panda, Penguin

My Down Time, Your Blogging Opportunity

By Paul Steinbrueck May 11, 2012 225652 Comments2012-05-11+18%3A04%3A43Paul+Steinbrueck

I have more work than I can handle right now and am cutting back on my blogging. That provides you with a great opportunity to do some guest blogging.

blogging

Are You a Content Consumer, Creator or Collaborator?

By Paul Steinbrueck May 08, 2012 225617 Comments2012-05-08+13%3A39%3A47Paul+Steinbrueck

There are billions of content consumers in the world. There are millions of creators. But the greatest ideas come from collaboration.

blogging, communications, social networking

blog, collaberation, content, Facebook, social media, Twtter

14 Digital Ideas to Share with Your Church on Internet Evangelism Day

By Paul Steinbrueck Apr 26, 2012 225541 Comment2012-04-26+19%3A01%3A27Paul+Steinbrueck

Internet Evangelism Day is set for 29 April. If you’d like some help with what to share with the folks in your organization, here are 14 suggestions.

church, Internet Evangelism Day, social networking

evangelism

OurChurch.Com partnership / affiliate program

New Site, New Graphics – April 2012 Partnership Newsletter

By Paul Steinbrueck Apr 26, 2012 225490 Comments2012-04-26+18%3A24%3A13Paul+Steinbrueck

A quick note with the latest news about our partnership/affiliate program. Learn more about the program, our new site and the new partnership graphics.

search marketing, web design, web hosting

affiliate program, newsletter, partnership newsletter, partnership program

12 Ways to Share Your Faith Online with Instagram

By Paul Steinbrueck Apr 25, 2012 225441 Comment2012-04-25+14%3A01%3A14Paul+Steinbrueck

Instagram was the 2011 App of the Year. But it’s more than just a photo sharing app; it’s a way to express your faith through images.

Internet Evangelism Day, social networking

images, Instagram, photography, pictures

We’re Hiring a Web Apps Developing Linchpin

By Paul Steinbrueck Apr 13, 2012 225332 Comments2012-04-13+19%3A02%3A11Paul+Steinbrueck

OurChurch.Com is looking to add a web applications developer to our team. But not just any developer. We want someone who Seth Godin would describe as a linchpin.

misc

hiring, jobs

5 Lessons about Sharing Your Faith Online from Masters Winner @BubbaWatson

By Paul Steinbrueck Apr 13, 2012 225251 Comment2012-04-13+15%3A14%3A57Paul+Steinbrueck

Bubba Watson publicly thanked Jesus in his Masters acceptance speech but he began sharing his faith online and offline long before that.

Internet Evangelism Day, social networking

evangelism, golf, social media, twitter, Youtube

Everything You Need to Know About Internet Evangelism Day!

By Paul Steinbrueck Apr 12, 2012 225203 Comments2012-04-12+20%3A43%3A02Paul+Steinbrueck

Internet Evangelism Day (IED) is Sunday April 29th. Here’s what you need to know this important day!

Internet Evangelism Day

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Research Reveals Reviews, Pics & Video Boost Local Search Rankings May 18, 2012
Making Sense of the Latest Google Algorithm Changes May 16, 2012
My Down Time, Your Blogging Opportunity May 11, 2012
Are You a Content Consumer, Creator or Collaborator? May 08, 2012
14 Digital Ideas to Share with Your Church on Internet Evangelism Day Apr 26, 2012

Poll

Which best describes your organization's approach to assessing the value/ROI of social media?

We diligently track the source of all sales/goals so we know what social media is producing.
We look at trends. If our use of social media correlates with an increase in our sales/goals that indicates it's value.
You can't put a dollar value on relationships and so we don't try to assess the value/ROI of social media.
We're doing some tracking of the source of sales/goals, so we have some numbers, but we also recognize there's more to the value of social media than those numbers.
We're experimenting with social media now. We'll tackle the value/ROI issue once we get a better idea of what we're doing.
We know we should be trying to assess the value of social media, but we just don't know how.
We're not using social media.

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